A Bread And Butter Lead Generation Strategy
Posted by: John Anghelache / Category: Affiliate ProgramsLead generation is crucial to online success.
Building a bigger email list is easy once you know the fundamentals. From what I can see, most website owners are almost clueless. Their websites do not encourage opt-ins.
Let me show you a basic way to get more prospects. I’ll give you an example you can swipe.
The first thing is this: People will join a list they believe will be valuable. We all get too much email. No one wants more. For this reason, people are picky as to which lists they join online. Information is the best “hook” to use to get people onto your list.
My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video.
That’s how you deliver value.
Take the fear out of joining your list. Make it easy and simple. Just ask them to type in their email address. You can also ask for their first name. That’s all you need. If you ask for too much you won’t get many opt-ins.
Third, in addition to the free report or whatever, make sure the prospect knows you’ll be sending periodic emails. Otherwise, people will join your list just for the freebie. Then they unsubscribe. Keep them on the list by offering a free ezine along with the free report. This is just basic lead generation marketing.
Let’s put this in a practical frame. Say you want to build a list of bodybuilders. Here’s the copy for a simple name squeeze page that will do the job…
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Try something similar and you’ll see your opt-in rates go off the charts.