Building Traffic & Sales Through Article Marketing
Posted by: Michael Ullman / Category: TrafficWe hear a lot about article marketing lately. It is becoming one of the most prevalent strategies for Internet marketing lately. Popularized by the “bum marketing” strategy, it has two very significant characteristics: it’s free, and it works.
Two significant advantages for Internet marketers are exposure and backlinks. Article marketing provides exposure, and generates valuable inbound links or IBL’s.
Just like the other bum marketing strategies, article marketing is all about numbers. It’s effectiveness relies on consistent and ongoing effort. A single article has limited benefit, however daily submissions have an overall benefit greater than the sum of its parts.
In order to maximize your article submission strategy, you should target a single keyword or phrase for each individual article. Care should be taken to optimize the article, just as you would optimize a website. After all, each article, you have out their is in fact a one-page mini site.
SEO each article the same way you would SEO a web page. Begin the article headline, summary, and first paragraph with it, include it in the last paragraph, and be sure to use it for the anchor text in your link and/or resource box.
By following a few simple steps, you will gain maximum return for your effort. As part of a multipronged approach, article marketing becomes an extremely effective and inexpensive technique in your arsenal.