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People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:

1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.

2) Don’t forget to encode the keywords you are targeting into your video. Try to use the word “video” as much as possible, make sure the word “video” is used in your title, description, meta data etc.

3) Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your online video in a rapid manner.

5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.

6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.

7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.

Try to keep one video per page and put all video pages into the same directory or folder.

Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:

9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.

10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.

All have heard about the online video phenomenon that is hitting the internet. Viewers by the millions are going online to upload and watch online video content each day. Often, videos are a more effective way to convey an advertiser’s message than typical offline advertising. And because video is becoming so mainstream, the cost to create online video content is extremely low and affordable for almost anyone. Online video has seen massive improvements in the past 2 years with regard to broadband connectivity, streaming, etc… Keeping in mind the vast popularity of online video as a method of internet marketing, it is important to learn the techniques most effective for optimizing your video for search engines.

1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.

2) Don’t forget to encode the keywords you are targeting into your video. Try to use the word “video” as much as possible, make sure the word “video” is used in your title, description, meta data etc.

3) Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.

6) Keep a keyword friendly URL structure that uses a few of your main keywords in the url string. For example - website.com/videos/car-racing-video/ is much better than website.com/videos/?videoID=123kjh

7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.

If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.

Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:

9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.

10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

If you know anything about Internet marketing then you also know that the latest and greatest way to attract new customers and repeat customers is to entertain the customer. This is where Peel Away Videos excel when it comes to enhancing your click-through rates and sales and web site traffic.

Adding Peel Away Videos enhance your site by adding a “bling” factor that is viral in nature. This means that visitors to your site will be so amused by the special effect that Peel Away Videos has to add to your site, they will email and tell all other people about it. In fact, if you do have Peel Away Videos on your site, make sure you also have a plug-in on there that makes it easy for them to “tell a friend” about their peel away video experience because they will want to.

The reason that Peel Away Videos are good marketing tools is that they appeal to that part of human nature that needs to be entertained. Peel pages seem very impressive to your customers as well as other web masters who may want to consider becoming an affiliate. They make such a visual impact that people will just naturally tell other people to go to your site to check out the neat peel video feature.

Still another incredible attribute concerning Peel Away Videos is that it makes it look like you spent a lot of money on your website, when in reality you spent less than fifty dollars. Savvy internet marketers know that the more user friendly and technologically impressive your web site the more likely that customer will be to get out his or her credit card and buy your product or service. This is because technological swiftness builds trust with a customer.

However just because the Peel Away Video effect looks like you paid a special effects studio lots of money to create it specifically for your website doesn’t mean that you did. All Peel Away Video is essentially is a simple program that allows you to upload videos to the required URL within minutes. Furthermore your peel away video ads can be installed on multiple domains without any complications of any kind.

If you are concerned that somehow your customers will not be able to see your ad be assured that Peel Video is visible in 98% of all videos. This means you do not have to worry about technical problems preventing people who navigate your website from being able to use these dog ear ads. They are also a vast improvement over the banner and pop up advertisements that most people find so annoying.

This program is very inexpensive considering the attractive special effect that it offered. It is very reasonably priced for under fifty dollars and if you wish to make more money you can offer your peel video customers the option of becoming your affiliate.

Peel Away Video also comes with a guarantee that allows you to return the product if you do not see results from using it within eight weeks. This means you can try out the product on your website to see how well it attracts buying visitors for yourself!

Peel Away Video offers you an innovative and attract way to embed educational videos or video advertising on your web pages. You have probably heard about this nifty interface which has created quite a buzz among savvy internet marketers whose goal is to make a truckloads of money. In marketing lingo, peel away ads are also known as the dog-ear ad, the corner ad or the peel ad.

Peel Away Video is the technological successor to the original peel page which allowed a visitor to simply point and click on an icon in the corner of your site. Once they did this the page they were surfing simply seemed to peel away like a sticker to reveal a static ad beneath.

A peel ad takes the concept one step further by revealing an embedded video about your service or product. Surfers to your site are not expecting this to be the result of clicking on the corner ad so the result is a pleasant surprise. This is an immediate way to grab your potential customer or client’s attention. He or she will also appreciate the elegance of your embedded video, which is in direct contrast to the rudeness, and intrusiveness of a pop up ad.

There are many sound business reasons why you should use Peel Away Video advertisements. People like to be entertained and they will be definitely impressed by the feature film-like execution of this feature. Many will be so impacted that they will simply send others to your website to experience how it works. In this way, peel pages work are like a natural viral marketing tool.

Secondly, nobody will be able to tell that you spent a few pennies on this program. Peel pages look glamorous and expensive. This helps make a great first impression on your customer who is more likely to trust a web site that seems technically superb.

Thirdly, the peel video program is simple to use. In can be installed on your computer in minutes. Before you know it you will have added your video to as many domains as you want. You can even rotate different video peel away ads if you are selling advertising space and want to run more than one.

Yet another benefit is that 98% of people who have a computer can view these ads with no problem at all. It is simply one of the most user-friendly and fun ways to educate your customers about the products and services that you have to offer. When you offer them peel videos to watch you also spare them the time it takes to read reams of copy describing your product. Instead they can watch a short video.

Finally this is not an expensive way to upgrade both the appearance and click through rate to your website. The program is available to you for a one-time fee and you can often obtain it for under fifty dollars. Once you pay for it the peel away video script is yours to use for as long as you want and whenever you want and if for some reason that you find this type of corner ad is not working for you after eight weeks of use then your money will be refunded to you.

Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day ? Is that the kind of traffic your marketing efforts can afford to ignore?

Video generates traffic. Video sells. Video has become a mainstream in any kind of online marketing. More and more surfers expect to see videos in any page they view on the internet, and when they don’t see video, they tend to vote with their mouse and navigate away from the page. We have to have marketing videos on our own websites.

The new Web 2.0 drives most internet traffic today and it’s exactly in this new environment that today’s internet marketers find themselves,

Typically a new marketing campaign would fellow the well trodden PPC path. The cost of clicks in PPC however has risen to the point were campaigns with even double digit CTR’s are no longer profitable, even without taking into account how effective video marketing is at generating traffic.

Don’t misunderstand me, please. I believe in PPC and drive a substantial amount of traffic to my sites using this method. However, the web is changing and as internet marketers, we can either evolve or go the way of the dodo.

Making a marketing video isn’t an overly complex undertaking. The software applications required are mostly simple and reasonably priced, so much so, that a full suite of programs needn’t cost more than a few hundred dollars.

How we choose to market our videos though can be the cause of complications and errors. The simplest way to market a video is to submit it to the various video sites, for example Yahoo Video or Google Video or YouTube.

After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow.

The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.

As all video sites categorize the submitted videos, we could well be embedding videos from a competitor in our own website. Not always the best idea, as we end up giving free exposure and advertising to this competitor.

The best way is to convert our videos to flash and to add this flash video to our websites. To do this we need effective and reliable video conversion software.

Typically, videos tend to have large files sizes, so much so, that most of the video sites now limit the videos they accept to around 100 MB size and 10 minute length. This 100 MB size, gives a good indication of the amount of information we need to convert.

Video conversion takes time and if the converter we use hogs too much of our available computer resource, then we are effectively blocking any other activity we might need to do on our computer while the converter eats away at the video.

Time is a valuable commodity and not something we can afford to waste. Video is a valuable marketing tool and not something we can afford to ignore. Get the best combination of time and result and your online marketing efforts can be that much more profitable.

I see dozens of people buying into cutting edge production software whilst ignoring the conversion software. The result? Super looking marketing videos that nobody ever sees and never result in any sales.

From bargain basement to top range converters, prices range from around $70 to under $100. Is the $30 difference worth lost time and effort? I don’t think so.